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Consent for Email Marketing

Consent for Email Marketing

Consent to email Today, I want to talk a bit about clear opt-in for email marketing. I’ve seen situations many times now in my email marketing career, where opt-in or email consent wasn’t clear. I’m going to talk about opt-in best practices, and what it can mean for your company if you don’t follow them.   What is consent to email?  If a user comes to your site and fills out a form that says “Yes! I’d like to receive…

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