Consent for Email Marketing
Consent to email Today, I want to talk a bit about clear opt-in for email marketing. I’ve seen situations many times now in my email marketing career, where opt-in or email consent wasn’t clear. I’m going to talk about opt-in best practices, and what it can mean for your company if you don’t follow them. What is consent to email? If a user comes to your site and fills out a form that says “Yes! I’d like to receive…