Are you ready for Email Marketing? There are a lot of things that go in to planning an email strategy. Long before you choose your platform, build your list, or design your template you need to have a plan. Here are some general suggestions of things to have in mind before jumping in to email marketing. Do you have multiple brands? Does your company have multiple brands? If you do, be sure that you have a way to tell which…
Hiding Behind Images in Email Campaigns What’s wrong with this picture? If you ask me, everything. This is modeled after an actual email that I received from a retailer who sells thousands of products. Their products fall in every category, and they usually have very good email content. But, at least once a month I see a very lazy campaign like this one. Images are a powerful tool for email marketing While images are a very powerful tool for email…
Email Marketing and Sweepstakes I’ve had many clients bring up the idea of a sweepstakes to grow an email list. Sweepstakes are seen by many marketers to add an incentive to get a user to fill out a form or complete an action. I don’t recommend using sweepstakes to aid in your leadgen efforts, or to add users to your email list. If you need to offer your customer a free iPad to get them to fill out a form,…
You’re trying to sell me what? I’m on so many email lists at this point, I can’t even keep track of the ones I’ve registered for vs the ones that have purchased or rented my info. I won’t complain, it makes for some interesting emails. This week I started getting emails from a retailer that specializes in dresses, I can’t be any more specific than that. I’ve been clicking on all emails with dresses in the subject line because I’ve…
04/21/2015 – Missed Opportunities – Weekly Offers – Magazine Subscriptions I’m on an absurd amount of email lists. Partly because I shop online way too much, and partly so that I can keep up on trends. There are a few lists I’m on that I’ve started to recognize a trend, and it’s not a good one. I’m on the list for several magazines, a couple I do subscribe to, and a few I don’t. The magazines I do subscribe to…
Customer Engagement There are a lot of brands that get it as far as their customers are concerned. These brands specifically create marketing campaigns that not only help create new products for their brands, but they also help make the customer feel involved. If you don’t know this already, if a customer likes your brand, they want to be involved. Who’s doing it right? Lays Do Us A Flavor – While there’s a nice reward aspect to this, in essence,…
Missed Opportunities – Order Confirmation Emails This week I made a few purchases online, and when the order confirmations started to hit my inbox, I noticed quite a few missed opportunities. Here were my thoughts of what I see that could be improved. Hopefully these will help you improve your own order confirmation emails. Confirmation email from Cheryl’s Cookies The Good: Customer service information is front and center, which is important. Order information is clear and easy to find. While…