Missed Opportunities – Stop with the Black Friday Already I started getting Black Friday emails in June. Mind you, these emails were not to advertise a black Friday sale — these were for Black Friday in July, and now I’m getting Black Friday in August emails. I haven’t gotten a ton of them, nine total. But they stick out to me because Black Friday emails are one of my biggest pet peeves. Black Friday happens ONCE a year. That’s what…
Missed Opportunities – Your Subject line is a lie I never thought the quote – “With great power comes great responsibility” would apply to email marketing. But I find that it does. Especially with subject lines. There are a lot of opportunities with subject lines, and great subject lines can be very powerful. However, there’s nothing more frustrating than being promised something in a subject line, only to find that it was a gimmick to get you to click. Is…
Missed Opportunities – Email Sign Ups There are some key things that I see very frequently missing for email list sign ups. By not optimizing your email sign up, and your flow after the sign up, you could be costing yourself customers. More importantly, you could be setting yourself up for failure with those who do sign up for your list. From the very first moment you create the sign up form, you need to have a clear idea of what…
Missed Opportunities – Less is More Today I’m going to critique an email campaign I was forwarded by a friend. I’ve stripped out all of the retailers information, and recreated the campaign/sales exactly as they appear in the email. Click here, to see the entire image so you can see how it would look in the inbox. Too many sales Above the fold in this email, there are WAY too many sales. Three large sales above the fold line is overwhelming….
Hiding Behind Images in Email Campaigns What’s wrong with this picture? If you ask me, everything. This is modeled after an actual email that I received from a retailer who sells thousands of products. Their products fall in every category, and they usually have very good email content. But, at least once a month I see a very lazy campaign like this one. Images are a powerful tool for email marketing While images are a very powerful tool for email…
You’re trying to sell me what? I’m on so many email lists at this point, I can’t even keep track of the ones I’ve registered for vs the ones that have purchased or rented my info. I won’t complain, it makes for some interesting emails. This week I started getting emails from a retailer that specializes in dresses, I can’t be any more specific than that. I’ve been clicking on all emails with dresses in the subject line because I’ve…
04/21/2015 – Missed Opportunities – Weekly Offers – Magazine Subscriptions I’m on an absurd amount of email lists. Partly because I shop online way too much, and partly so that I can keep up on trends. There are a few lists I’m on that I’ve started to recognize a trend, and it’s not a good one. I’m on the list for several magazines, a couple I do subscribe to, and a few I don’t. The magazines I do subscribe to…
Missed Opportunities – Order Confirmation Emails This week I made a few purchases online, and when the order confirmations started to hit my inbox, I noticed quite a few missed opportunities. Here were my thoughts of what I see that could be improved. Hopefully these will help you improve your own order confirmation emails. Confirmation email from Cheryl’s Cookies The Good: Customer service information is front and center, which is important. Order information is clear and easy to find. While…