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Category: Email Marketing

8/26/2015 – Missed Opportunities

8/26/2015 – Missed Opportunities

Missed Opportunities – Stop with the Black Friday Already I started getting Black Friday emails in June. Mind you, these emails were not to advertise a black Friday sale — these were for Black Friday in July, and now I’m getting Black Friday in August emails. I haven’t gotten a ton of them, nine total. But they stick out to me because Black Friday emails are one of my biggest pet peeves. Black Friday happens ONCE a year. That’s what…

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Flash Sales and Coupons

Flash Sales and Coupons

Flash Sales and Coupons When sending out campaigns to your customers, been mindful of using tactics like flash sales and coupon codes. No one I know is a fan of flash sales, that’s not to say they don’t work; I’m sure they work for someone or I wouldn’t keep seeing them in my inbox. If you want your customers to make a purchase on your website, why would you restrict their purchase to a random few hours throughout the day?…

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08/03/2015 – Missed Opportunities

08/03/2015 – Missed Opportunities

Missed Opportunities – Your Subject line is a lie I never thought the quote – “With great power comes great responsibility” would apply to email marketing. But  I find that it does. Especially with subject lines. There are a lot of opportunities with subject lines, and great subject lines can be very powerful. However, there’s nothing more frustrating than being promised something in a subject line, only to find that it was a gimmick to get you to click. Is…

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Email Subject Lines – Standing Out in an Ocean of Offers

Email Subject Lines – Standing Out in an Ocean of Offers

Email Subject Lines – Standing Out in an Ocean of Offers Recently I’ve had some emails that stuck out in my inbox. Some for positive reasons. Some for negative. Though normally I give pretty general advice, because these stood out so much to me, I wanted to use them as examples. Below I detail for each what did, and didn’t work. These are my personal opinions both as an email marketer, and an online consumer. The Worst Hashtags in Emails This hashtag…

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07/09/2015 – Missed Opportunities

07/09/2015 – Missed Opportunities

Missed Opportunities – Email Sign Ups There are some key things that I see very frequently missing for email list sign ups. By not optimizing your email sign up, and your flow after the sign up, you could be costing yourself customers. More importantly, you could be setting yourself up for failure with those who do sign up for your list. From the very first moment you create the sign up form, you need to have a clear idea of what…

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Father’s Day Email Roundup

Father’s Day Email Roundup

Father’s day Email Campaign Roundup 2015 I’m going to make an effort to try and cover all of the major email holidays to give an overview of the good, the bad, and the what the hell were they thinking . The strangest thing I saw was a bra and panties company trying to promote a Father’s Day sale for men’s underwear. Nothing says awkward like buying your dad underwear for Father’s Day — I’ll stick to a tie. I also…

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06/15/2015 – Missed Opportunities

06/15/2015 – Missed Opportunities

Missed Opportunities – Less is More Today I’m going to critique an email campaign I was forwarded by a friend. I’ve stripped out all of the retailers information, and recreated the campaign/sales exactly as they appear in the email. Click here, to see the entire image so you can see how it would look in the inbox. Too many sales Above the fold in this email, there are WAY too many sales. Three large sales above the fold line is overwhelming….

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Email Marketing – Are you ready?

Email Marketing – Are you ready?

Are you ready for Email Marketing? There are a lot of things that go in to planning an email strategy. Long before you choose your platform, build your list, or design your template you need to have a plan. Here are some general suggestions of things to have in mind before jumping in to email marketing. Do you have multiple brands? Does your company have multiple brands? If you do, be sure that you have a way to tell which…

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05/29/2015 – Missed Opportunities

05/29/2015 – Missed Opportunities

Hiding Behind Images in Email Campaigns What’s wrong with this picture? If you ask me, everything. This is modeled after an actual email that I received from a retailer who sells thousands of products. Their products fall in every category, and they usually have very good email content. But, at least once a month I see a very lazy campaign like this one. Images are a powerful tool for email marketing While images are a very powerful tool for email…

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Email Lists and Sweepstakes

Email Lists and Sweepstakes

Email Marketing and Sweepstakes I’ve had many clients bring up the idea of a sweepstakes to grow an email list. Sweepstakes are seen by many marketers to add an incentive to get a user to fill out a form or complete an action. I don’t recommend using sweepstakes to aid in your leadgen efforts, or to add users to your email list. If you need to offer your customer a free iPad to get them to fill out a form,…

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