Your Customers Aren’t Idiots
Your customers aren’t idiots There’s an attitude I see often, that a customer base is stupid because they don’t use products correctly, or they can’t find the information they need on websites. I’ve heard many, many times “all of our customers are idiots.” It is essential that as marketers that we lose this attitude for good. Our customers and our leads aren’t stupid. Yes, there will be times that users overlook information, or don’t read instructions properly — but that…