Conversion Czar

Your customers aren’t idiots There’s an attitude I see often, that a customer base is stupid because they don’t use products correctly, or they can’t find the information they need on websites. I’ve heard many, many times “all of our customers are idiots.” It is essential that as marketers that we lose this attitude for good. Our customers and our leads aren’t stupid. Yes, there will be times that users overlook information, or don’t read instructions properly — but that…

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The User is Always Right This post is a continuation of my previous post, your customers aren’t idiots, which is focused on landing pages. Be sure to check it out too! I’m sure you’ve heard the phrase ‘The Customer is Always Right’. Something else that needs to be just as prevalent, especially in the world of design is, The User is Always Right. A website can be fully functional, have the best content, and somehow still not convert users. Sometimes it’s…

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Customer Engagement There are a lot of brands that get it as far as their customers are concerned. These brands specifically create marketing campaigns that not only help create new products for their brands, but they also help make the customer feel involved. If you don’t know this already, if a customer likes your brand, they want to be involved. Who’s doing it right?  Lays Do Us A Flavor – While there’s a nice reward aspect to this, in essence,…

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