Missed Opportunities – Stop with the Black Friday Already
I started getting Black Friday emails in June. Mind you, these emails were not to advertise a black Friday sale — these were for Black Friday in July, and now I’m getting Black Friday in August emails. I haven’t gotten a ton of them, nine total. But they stick out to me because Black Friday emails are one of my biggest pet peeves.
Black Friday happens ONCE a year. That’s what makes it special, that’s what drives the urgency around the sale. If you have a Black Friday sale every-single-Friday, it’s no longer special.
If you want to advertise a special sale with huge discounts, there are other ways to communicate that without resorting to ‘ It’s Black Friday On May 25th!’. Pull customers in with the best pricing of the month/season/year, up to 80% off, BOGO, etc.
Later this year, I’ll do a few posts on how to properly utilize Black Friday and Cyber Monday for your email leads. Until then, be creative with your sales.
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