You want to send how many emails? This is a thought that goes through my head pretty often with my clients. I’ll be honest, anytime someone wants to send an email with more than 30,000 leads on the list, this goes through my head… I understand that everyone wants to drive customers to their business and boost their sales — I get it, I really do. But, the concern is, can your current customer service staff or call center…
Is your checkout process costing you customers? The way your website funnels your customers through the checkout process may be turning them away. As an online retailer you need to keep a close eye on users who exit mid checkout. This veers a bit off my usual email-focused topics, however I do have some good tips for email below! I’ve worked with ecommerce sites that had some of the most complicated checkout processes I’ve ever seen. Some had as few…
Every day you get pinged with messages from other companies — Promotions, offers, sales letters, follow ups. And you may be asking yourself, how are they doing that? More importantly, how do I do that? What you should be asking yourself is, should I do that? Email marketing isn’t for every company. Don’t get me wrong, it’s great to follow up with your customers, there may be thousands or millions of dollars in revenue waiting in your lead database. But…
Missed Opportunities – Stop with the Black Friday Already I started getting Black Friday emails in June. Mind you, these emails were not to advertise a black Friday sale — these were for Black Friday in July, and now I’m getting Black Friday in August emails. I haven’t gotten a ton of them, nine total. But they stick out to me because Black Friday emails are one of my biggest pet peeves. Black Friday happens ONCE a year. That’s what…
Flash Sales and Coupons When sending out campaigns to your customers, been mindful of using tactics like flash sales and coupon codes. No one I know is a fan of flash sales, that’s not to say they don’t work; I’m sure they work for someone or I wouldn’t keep seeing them in my inbox. If you want your customers to make a purchase on your website, why would you restrict their purchase to a random few hours throughout the day?…
Missed Opportunities – Your Subject line is a lie I never thought the quote – “With great power comes great responsibility” would apply to email marketing. But I find that it does. Especially with subject lines. There are a lot of opportunities with subject lines, and great subject lines can be very powerful. However, there’s nothing more frustrating than being promised something in a subject line, only to find that it was a gimmick to get you to click. Is…
Email Subject Lines – Standing Out in an Ocean of Offers Recently I’ve had some emails that stuck out in my inbox. Some for positive reasons. Some for negative. Though normally I give pretty general advice, because these stood out so much to me, I wanted to use them as examples. Below I detail for each what did, and didn’t work. These are my personal opinions both as an email marketer, and an online consumer. The Worst Hashtags in Emails This hashtag…
Missed Opportunities – Email Sign Ups There are some key things that I see very frequently missing for email list sign ups. By not optimizing your email sign up, and your flow after the sign up, you could be costing yourself customers. More importantly, you could be setting yourself up for failure with those who do sign up for your list. From the very first moment you create the sign up form, you need to have a clear idea of what…
Father’s day Email Campaign Roundup 2015 I’m going to make an effort to try and cover all of the major email holidays to give an overview of the good, the bad, and the what the hell were they thinking . The strangest thing I saw was a bra and panties company trying to promote a Father’s Day sale for men’s underwear. Nothing says awkward like buying your dad underwear for Father’s Day — I’ll stick to a tie. I also…
Missed Opportunities – Less is More Today I’m going to critique an email campaign I was forwarded by a friend. I’ve stripped out all of the retailers information, and recreated the campaign/sales exactly as they appear in the email. Click here, to see the entire image so you can see how it would look in the inbox. Too many sales Above the fold in this email, there are WAY too many sales. Three large sales above the fold line is overwhelming….