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Category: Email Marketing

IP Reputation for Email Marketing

IP Reputation for Email Marketing

If you’re having trouble with your email delivery, there are some steps you can take to audit your email marketing efforts to figure out where the problem lies. There are many variables involved with email delivery. I’m going to cover many of the basics, and nuances of email delivery to help you audit your own IP reputation, and your email marketing in general. The information below is based on some of the following assumptions: That are you are mailing high quality…

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Consent for Email Marketing

Consent for Email Marketing

Consent to email Today, I want to talk a bit about clear opt-in for email marketing. I’ve seen situations many times now in my email marketing career, where opt-in or email consent wasn’t clear. I’m going to talk about opt-in best practices, and what it can mean for your company if you don’t follow them.   What is consent to email?  If a user comes to your site and fills out a form that says “Yes! I’d like to receive…

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Email marketing and email fatigue

Email marketing and email fatigue

What is email fatigue? Email fatigue is when customers are emailed too frequently, they lose interest, and opt out (or spam you) simply because the messages are too frequent or irrelevant to them. The problem with emailing too frequently If you’re emailing the same customers every day, you better have a good reason to do so. Sending your customers the same messaging, or the same offers, day after day gets old. Those customers are more likely to unsubscribe than they…

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Sending Email Campaigns for Your Blog

Sending Email Campaigns for Your Blog

So, you want to send email blasts for your blog? If you do, I’m sure you’re asking yourself, how do I do this? Where do I start? Here, in this guide, I will cover all the basics for email marketing on your blog, from creating your email sign up, picking an email platform, designing your emails, and most importantly, maintaining CAN-SPAM compliance. First things first, if you don’t already have one, it’s time to add an email sign up to…

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Email Marketing Done Right – An Example

Email Marketing Done Right – An Example

Email Marketing Done Right – An Example I’ve always thought Redbox did a great job with email marketing. But a recent campaign takes it to a whole new level. I can’t tell you the last time I went to a Redbox. It’s probably been six months since I rented anything. I’ve mainly been watching movies on Netflix, HBO Go, and Amazon streaming. Redbox apparently noticed my absence and sent me the email below. Simple, non-intrusive, take our survey. Admittedly, I…

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6 Reasons Your Email Campaigns Aren’t Working

6 Reasons Your Email Campaigns Aren’t Working

Six reasons your email campaigns aren’t working 1) You’re sending on the wrong day Have you thought about trying to send your emails on a different day? If you’re sending emails first thing Monday morning, or Friday evening — a different day might boost your open rates.  If you’re already sending on what you would consider a peak day try switching up what time you mail. Currently send early in the morning? Try the afternoon. The easiest way to understand…

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The Dos and Don’ts of Welcome Emails

The Dos and Don’ts of Welcome Emails

The Dos and Don’ts of Welcome Emails First impressions are just as important in digital marketing as they are out in the real world. This is one of the reasons I’m so surprised to see some of the welcome emails that I do. If you aren’t familiar with welcome emails, they’re typically a triggered email that go out immediately after a customer joins an email list. If you’re looking to create a welcome email, or optimize a welcome email campaign…

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Simple Tips to Lower Spam Complaints

Simple Tips to Lower Spam Complaints

Simple Tips to Lower Spam Complaints If customers are consistently marking your emails as spam, there are a few easy steps that you can take to rectify this. First, you need have a good understanding of what type of spam rate is realistic for your industry. If you’re a retailer there are times of the year you can expect to see spam rates spike, these times usually fall around major holidays. You can expect your spam complaint rate to go…

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Sending Volume for Email Campaigns

Sending Volume for Email Campaigns

You want to send how many emails? This is a thought that goes through my head pretty often with my clients. I’ll be honest, anytime someone wants to send an email with more than 30,000 leads on the list, this goes through my head…    I understand that everyone wants to drive customers to their business and boost their sales — I get it, I really do. But, the concern is, can your current customer service staff or call center…

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Getting Started with Email Marketing

Getting Started with Email Marketing

Every day you get pinged with messages from other companies — Promotions, offers, sales letters, follow ups. And you may be asking yourself, how are they doing that? More importantly, how do I do that? What you should be asking yourself is, should I do that? Email marketing isn’t for every company. Don’t get me wrong, it’s great to follow up with your customers, there may be thousands or millions of dollars in revenue waiting in your lead database. But…

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