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Category: Ecommerce

Your Customers Aren’t Idiots

Your Customers Aren’t Idiots

Your customers aren’t idiots There’s an attitude I see often, that a customer base is stupid because they don’t use products correctly, or they can’t find the information they need on websites. I’ve heard many, many times “all of our customers are idiots.” It is essential that as marketers that we lose this attitude for good. Our customers and our leads aren’t stupid. Yes, there will be times that users overlook information, or don’t read instructions properly — but that…

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The User is Always Right

The User is Always Right

The User is Always Right This post is a continuation of my previous post, your customers aren’t idiots, which is focused on landing pages. Be sure to check it out too! I’m sure you’ve heard the phrase ‘The Customer is Always Right’. Something else that needs to be just as prevalent, especially in the world of design is, The User is Always Right. A website can be fully functional, have the best content, and somehow still not convert users. Sometimes it’s…

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Improving Your Checkout Process

Improving Your Checkout Process

Is your checkout process costing you customers? The way your website funnels your customers through the checkout process may be turning them away. As an online retailer you need to keep a close eye on users who exit mid checkout. This veers a bit off my usual email-focused topics, however I do have some good tips for email below! I’ve worked with ecommerce sites that had some of the most complicated checkout processes I’ve ever seen. Some had as few…

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8/26/2015 – Missed Opportunities

8/26/2015 – Missed Opportunities

Missed Opportunities – Stop with the Black Friday Already I started getting Black Friday emails in June. Mind you, these emails were not to advertise a black Friday sale — these were for Black Friday in July, and now I’m getting Black Friday in August emails. I haven’t gotten a ton of them, nine total. But they stick out to me because Black Friday emails are one of my biggest pet peeves. Black Friday happens ONCE a year. That’s what…

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Flash Sales and Coupons

Flash Sales and Coupons

Flash Sales and Coupons When sending out campaigns to your customers, been mindful of using tactics like flash sales and coupon codes. No one I know is a fan of flash sales, that’s not to say they don’t work; I’m sure they work for someone or I wouldn’t keep seeing them in my inbox. If you want your customers to make a purchase on your website, why would you restrict their purchase to a random few hours throughout the day?…

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Email Subject Lines – Standing Out in an Ocean of Offers

Email Subject Lines – Standing Out in an Ocean of Offers

Email Subject Lines – Standing Out in an Ocean of Offers Recently I’ve had some emails that stuck out in my inbox. Some for positive reasons. Some for negative. Though normally I give pretty general advice, because these stood out so much to me, I wanted to use them as examples. Below I detail for each what did, and didn’t work. These are my personal opinions both as an email marketer, and an online consumer. The Worst Hashtags in Emails This hashtag…

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Customer Engagement

Customer Engagement

Customer Engagement There are a lot of brands that get it as far as their customers are concerned. These brands specifically create marketing campaigns that not only help create new products for their brands, but they also help make the customer feel involved. If you don’t know this already, if a customer likes your brand, they want to be involved. Who’s doing it right?  Lays Do Us A Flavor – While there’s a nice reward aspect to this, in essence,…

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04/12/2015 – Missed Opportunities

04/12/2015 – Missed Opportunities

Missed Opportunities – Order Confirmation Emails This week I made a few purchases online, and when the order confirmations started to hit my inbox, I noticed quite a few missed opportunities. Here were my thoughts of what I see that could be improved. Hopefully these will help you improve your own order confirmation emails. Confirmation email from Cheryl’s Cookies The Good:  Customer service information is front and center, which is important. Order information is clear and easy to find. While…

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